Nothing survives the first contact with users

This weekend I spent fourteen hours building an app. I even got it released to the App Store. Proudly, I handed over the phone to my partner saying:

Look what I made! Will this help you study Swedish?

The response was a brutal:

It’s cute but.. no

This reminded me once more that:

1. No plan survives first contact with customers
2. This is completely fine

Failing fast is a household phrase these days but I wonder how often we apply it. Even with my fourteen-hour project I couldn’t help but feel a sting of failure as my output was shot down.

But it is true, failing fast is good, and I got really good feedback out of it.

Read the full story at my official blog, greycastle.se

My fourteen-hour project and some notes of what I should have been building